An idea to start a record label was conceived by Don "the Producer" Russell and myself (Willie Sheard), that record label was to be called Highly Unlikely. Unfortunately the only band we could sign was our own Guess What Peter Did. Fast forward to now make way for the Highly Unlikely Collection and home to your old and new GWPD shirts, shirts that we think are just funny and any bands looking for merch and a way to get it distributed.